Scratch TV Branding Package
A motion rebrand of Birmingham City University's student television station Scratch TV.
As Head of Branding at Scratch TV from September 2015 to March 2016, I completed a motion rebranding of the station, including two station idents, and title sequences/idents for the themed content that the station produces.
Main Ident
Main Ident Layer Build-Up
Alternative Ident
Before logo treatment
After logo treatment
Scratch Cooks
Graphic Elements created in Adobe Illustrator and Adobe Photoshop
Scratch Reviews
Hollywood Walk of Fame style icons created in Adobe Illustrator on a black marble background created in Adobe After Effects
Scratch Sport
Shadow Build-Up
Football 3D Texture Map